Rogers Connected Home

Merchandising Content

Converged savings

Problem statement: Drive sales to existing connected home customers to upsell mobile plans.

Solution: Create a promo tile to showcase a special offer for new and existing customers.

Team: Product Manager, Content Designer (me), Analytics Team.

Approach: Work closely with the converged team to craft eye catching content and help drive sales.

Outcome: Increased sales of our Infinite Essentials plan while the offer was on,

Note: redacted pricing and contact number for privacy as this offer is no longer in market.

Multiple offer flow

Connected Home

Problem statement: Customers are only shown one offer in their account, which is driving calls to care to find a better offer. This creates a low channel mix and a low completion rate for self-serve transactions.

Solution: Provide customers multiple offers to choose from when their plan is coming up for renewal.

Team: Product Manager, Content Designer (me), UX Designer, Analytics Team, Front-end and Back-end developers.

Approach: Work with the Product and UX Design team to create visually appealing and informative content that helps customers choose from various offers.

Outcome: Increased digital transactions and channel mix.

Note: redacted pricing as these offers may not be relevant.

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